The story of our first collection

Our first jonboy collection represents Austria and its charm in natural colors and materials. We have chosen timeless, classic designs and cuts that will bring you joy for a long time. For our photo shoot, we chose the backdrop of an Austrian country house. Our clothes take time - the slow pace of life in the country and the careful treatment of nature is reflected in our photos.

The materials

All garments are made from 100% organic cotton, which is carefully harvested in Turkey. The cotton is then brought to Portugal where it is processed and dyed into high-quality fabrics.

The Manufactory

In the next step, the fabrics are brought to a small, family-run production facility with ten employees, where they are cut and sewn into our T-shirts and sweatshirts with great attention to detail.

Screen printing and embroidery

All garments are washed before printing and embroidery. This ensures that the products have already achieved their final fit and will not shrink at home. The garments are then screen printed and embroidered with original Madeira yarns from Germany.

The bucket hats

Finding a production facility in Europe for our bucket hats wasn't easy. But luckily we finally found one: In a small factory in Poland with 18 employees, our bucket hats are now cut, sewn, fitted with a light inner lining and then embroidered. The hats are also made from pure organic cotton.

Trip to Salzburg

Then the time has finally come and the clothes and bucket hats begin their journey to Salzburg. We store everything there in our office until we can personally pack and ship your order for you.