Die Geschichte unserer ersten Kollektion

The story of our first collection

Our first jonboy collection represents Austria and its charm in natural colors and materials. We have chosen timeless, classic designs and cuts that are intended to bring you joy for a long time. For our photo shoot, we chose the setting of an Austrian country house. Our garments need time – the unhurried life in the country and the mindful handling of nature are reflected in our photos.


The Materials

All garments are made of 100% organic cotton, which is carefully harvested in Turkey. The cotton is then brought to Portugal, where it is processed and dyed into high-quality fabrics.

The Manufactory

In the next step, the fabrics are brought to a small, family-run production facility with ten employees, where they are cut and sewn into our T-shirts and sweatshirts with great attention to detail.

Screen Printing and Embroidery

All garments are washed before printing and embroidery. This ensures that the products have already reached their final fit and will not shrink at home. The garments are then printed using the screen printing process and embroidered with original Madeira threads from Germany.

The Bucket Hats

The search for a production facility in Europe for our bucket hats was not so easy. But fortunately, we finally found one: In a small manufactory in Poland with 18 employees, our bucket hats are now cut, sewn, fitted with a light lining, and then embroidered. The hats are also made of pure organic cotton.

Journey to Salzburg

Then the time has finally come, and the garments and bucket hats embark on their journey to Salzburg. There, we store everything directly in our office until we can personally pack and ship your order for you.

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